Step one: concept development. Setting of objectives, deadlines, PR-strategy and schedule.
02Tagline’s rating chosen as the chief criterion that identified 3 areas of interest: design, development and performance.
Next step was concept development. Presentation cards design. Collegial selection of justified information to be displayed on the cards. Resolving the issue of collecting information from the agencies.
Design development: box made in a minimalistic DigitalWand style, general design of cards and their internal division into 3 categories: design (20 cards with a green stripe), development (20 cards with a blue stripe) and performance agencies (20 cards with a yellow stripe).
Establishing communication with 60 agencies, requesting, processing and listing the information.
Making agreements: enlisting the support of Tagline, placing Tagline logo on the box and agreeing on a long-term cooperation - distribution of our promotional products with the help of Tagline at their personal and partner events.